For all the promise that India's retail holds - it is estimated at $300bn and growing - it requires focusing as much on the supply chain as it does on attracting shoppers. Economists estimate that 40% of produce in India is ruined or lost.
Last month the House passed the first congressional resolution recognizing Diwali; a similar measure is pending in the Senate...Diwali, a major Hindu festival that is as important in India as Christmas is in the United States, conjures many images: fireworks, rituals honoring the goddess of wealth and dressing up in traditional garb for New Year's Day, which some Hindus celebrate today
In "Think India: The rise of the World's Next Superpower and what it means for Every American" Indian billionaire Vinay Rai notes that India's large and rapidly growing population will be the great consumer market to tap.
As giant foreign chains such as Wal-Mart prepare to bring modern retailing to India's one billion consumers, the country's largest supermarket group has discovered that its customers respond better to formats that replicate the chaos of traditional market places.
India's growth opportunities compared to China are huge. "China grows because of its government. India grows in spite of its. The fact that the Indian economy is growing at a 9% clip despite reforms that are very slow to move is an extraordinary story. "