The avenues for lead generation are limited only by imagination and budget. Many of your current marketing efforts likely result in Indian leads. PackWorld.com newsletters normally result in leads from the subcontinent and PackExpo '06 was attended by a record number of Indians. Your web site doubtless turns up various google hits as well.
Taking it to India
The bad news is that isn't enough. The good news is we can help - and economically! As an Indian company, our subsidiary Invenio Source Consultancy Services Pvt Ltd. is often entitled to domestic company discounts (often up to 80% off foreign entity fees) toward pricing for trade shows and advertising. So we can research, advise on and coordinate additional efforts. Examples include:
Full page ad in the IIP bi-monthly (approx $1,500 USD)
3M square booth at the national packaging show (approx $1,500 USD)
Personalized letters sent to selected targets from the US Consul, delivered by courier (approx $2.00 USD ea)
Taking it to the "Next Level"
Did you know that the majority of business communication is done by mobile phones? Have you considered SMS marketing to appropriate targets? (Read about mobile phone use and internet penetration in India.) This is an example of the sort of culturally relevant lead generation program we can suggest and implement, drawing on resources including our relationship with a splendid local marketing agency. Mosaic Design is run by a gentleman who lived near San Diego for nearly a year and is therefore familiar with American sales and marketing approaches. His firm is focused on results oriented work with small and medium size businesses.